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1
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2
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3
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- Compete in upscale end of casual dining segment
- Full table service
- No reservations
- Positioned closer to fine dining (white tablecloth) than the more
casual or heavily themed concepts
- Key competitive factors
- Intense professional service
- Food quality
- Ambiance
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4
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- Average annual sales per restaurant - $4,971,000 ($95,600 per week) in
2007
- Fourth quarter sales average was $95,200 per week
- First quarter 2008 check average - $24.82 (inclusive of alcoholic
beverages) vs. $24.35 last year (1.9% increase)
- Focus on quality leadership with operational characteristics that are
extremely difficult
to replicate
- 30 J. Alexander’s presently open in 12 states
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5
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- Value principle/culinary-driven
- Selection of over 100 distinct high quality
feature products
- A special emphasis on fresh seafood
- 95% of all products made in the restaurant
- Upscale environment with contemporary flair
- Intense focus on quality control, service and guest satisfaction
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6
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- Had eight and one half months of good performance
- Same store sales turned down in mid September
- Disappointing fourth quarter – same store sales down 2.9%
- Weekly average same store sales were up 1.6% for the year to $95,600
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7
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8
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9
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10
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- “Running the business profit” improved by 1.4%
- Average check continued to increase – up 6.4%
- Guest counts decreased by 4.8%
- Sales weakness in Ohio market
- Unfavorable beef contract
- Menu price increases and operating efficiencies generally offset
escalating costs, including higher minimum wages for tipped employees
- Maintained restaurant operating margin of 12.3% vs. 12.6% in 2006
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11
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- Same store sales continue to be affected by economic issues – we believe
fuel and grocery prices affect our guests most
- Alcohol sales more impacted than food sales
- Do not foresee consumer spending improving noticeably for some time
- Could see some improvement in same store sales trends later in 2008 when
2007 comparisons become weaker
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12
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- Expect continued cost escalation
- Implemented “at the market” beef purchase program in March – no prices
locked in
- Are cautious with respect to menu price increases
- Menu adjustments in Ohio appear to be improving sales trends there
somewhat
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13
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- Traffic down in all segments creating an intense operating environment
- Competition remains intense in upscale segment – for guests and
management
- Continue to differentiate ourselves to maintain separation from other
concepts
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14
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- Committed to high standards and exemplary corporate behavior
- SOX 404 internal control documentation and reporting requirements were
effective in 2007
- Will continue to incur general and administrative expenses and use
management resources in connection with compliance matters
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15
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16
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17
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18
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19
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- Most difficult operating environment in 25 plus years - sales and costs
- Same store sales expected to be
down or flat for remainder of year
- Three new restaurants to open:
- The Rialto, Orlando Summer
- The Borgota, Scotsdale Late summer/fall
- St. Johns Town Center, Jacksonville Fourth quarter
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20
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- Moving cautiously
- 2009
- 2010
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