Notes
Slide Show
Outline
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Concept Description
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Competitive Strategy
  • Compete in upscale end of casual dining segment
    • Full table service
    • No reservations
    • Positioned closer to fine dining (white tablecloth) than the more casual or heavily themed concepts
  • Key competitive factors
    • Intense professional service
    • Food quality
    • Ambiance


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Corporate Profile
  • Average annual sales per restaurant - $4,971,000 ($95,600 per week) in 2007
  • Fourth quarter sales average was $95,200 per week
  • First quarter 2008 check average - $24.82 (inclusive of alcoholic beverages) vs. $24.35 last year (1.9% increase)
  • Focus on quality leadership with operational characteristics that are extremely difficult
    to replicate
  • 30 J. Alexander’s presently open in 12 states
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Points of Differentiation
  • Value principle/culinary-driven
  • Selection of over 100 distinct high quality
    feature products
  • A special emphasis on fresh seafood
  • 95% of all products made in the restaurant
  • Upscale environment with contemporary flair
  • Intense focus on quality control, service and guest satisfaction
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2007 Summary
  • Had eight and one half months of good performance
  • Same store sales turned down in mid September
  • Disappointing fourth quarter – same store sales down 2.9%
  • Weekly average same store sales were up 1.6% for the year to $95,600


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2007 Summary
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J. Alexander’s Corporation
Results of Operations
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J. Alexander’s Corporation
Historical Results (000’s omitted)
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2007 Business Review
  • “Running the business profit” improved by 1.4%
  • Average check continued to increase – up 6.4%
  • Guest counts decreased by 4.8%
  • Sales weakness in Ohio market
  • Unfavorable beef contract
  • Menu price increases and operating efficiencies generally offset escalating costs, including higher minimum wages for tipped employees
  • Maintained restaurant operating margin of 12.3% vs. 12.6% in 2006


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State of the Business
  • Same store sales continue to be affected by economic issues – we believe fuel and grocery prices affect our guests most
  • Alcohol sales more impacted than food sales
  • Do not foresee consumer spending improving noticeably for some time
  • Could see some improvement in same store sales trends later in 2008 when 2007 comparisons become weaker
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State of the Business
  • Expect continued cost escalation
  • Implemented “at the market” beef purchase program in March – no prices locked in
  • Are cautious with respect to menu price increases
  • Menu adjustments in Ohio appear to be improving sales trends there somewhat


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Competitive Factors
  • Traffic down in all segments creating an intense operating environment
  • Competition remains intense in upscale segment – for guests and management
  • Continue to differentiate ourselves to maintain separation from other concepts


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Corporate Governance
  • Committed to high standards and exemplary corporate behavior
  • SOX 404 internal control documentation and reporting requirements were effective in 2007
  • Will continue to incur general and administrative expenses and use management resources in connection with compliance matters
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J. Alexander’s Corporation
First Quarter Results
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J. Alexander’s Corporation
Restaurant Operating Results
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2008 Focus
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2008 Focus
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2008 Outlook
  • Most difficult operating environment in 25 plus years - sales and costs
  • Same store sales expected to  be down or flat for remainder of year
  • Three new restaurants to open:


    • The Rialto, Orlando Summer
    • The Borgota, Scotsdale Late summer/fall
    • St. Johns Town Center, Jacksonville Fourth quarter
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Development
  • Moving cautiously
  • 2009
  • 2010